Association Adviser

JUNE 18, 2013

In terms of our styles, we’re both very passionate and strategic, but dad’s the big dreamer, focused primarily on strategy at this stage of his career. I’m more on operations—helping turn our strategy into action. AA: Do you have any special strategies for recruiting and retaining younger members of the profession?

Texas 60

Texas Austin Social Media Recruiting 60

Guilt by Association

MAY 8, 2010

This post originally appeared in the May 2010 edition of the College of Association Marketing newsletter. Next, when we started employing enterprise-level email marketing and newsletters systems, and we had to have similar conversations. But that required an intensive focus on business objectives, strategies and tactics.

Newsletter 40

Newsletter Email Marketing Social Media Strategy 40

Membership Marketing

NOVEMBER 4, 2010

Thursday, November 4, 2010. In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate?

Social Media 40

Social Media System Price Survey 40

Membership Marketing

NOVEMBER 15, 2010

Monday, November 15, 2010. In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. at Monday, November 15, 2010. November 16, 2010 6:22 AM. November 18, 2010 4:37 PM.

Price 40

Price Survey Recruiting Recruitment 40

Association Subculture

SEPTEMBER 8, 2011

What if it wasnt vision "and then" membership "and then" programs" and then "newsletter" but was vision "therefore" ???? Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. social media. (3). strategy. (5). ► 2010. (24). therefore" ???

Association Management 100

Association Management United States Innovation Conference 100

Membership Marketing

NOVEMBER 1, 2010

Monday, November 1, 2010. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. at Monday, November 01, 2010. November 23, 2010 9:40 AM.

Tools 40

Tools Marketing Recruiting Recruitment 40

Association Subculture

APRIL 9, 2012

Here is a link to our BCSI ScoopIt e-newsletter. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. social media. (3). strategy. (5). ► 2010. (24). Please like, follow, join and circle :D. generations. (2). governance. (6). human resources. (1).

United States 100

United States California Leadership Education 100

Off Stage

JULY 12, 2011

Social media works because visitors become followers. ” Of course, now the job is to measure the effectiveness of your social media strategies. How does one measure the effectiveness of what we term ‘Content Marketing’ and ‘Social Media Channels? How do you know?

Social Media 40

Social Media Content Tools Course 40

Membership Marketing

SEPTEMBER 21, 2010

Tuesday, September 21, 2010. So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. at Tuesday, September 21, 2010. September 23, 2010 1:35 PM. September 28, 2010 8:13 AM. November 9, 2010 4:35 PM. November 9, 2010 4:38 PM. Speaking Engagements.

Marketing 40

Marketing Price Survey Discount 40

Association Subculture

SEPTEMBER 7, 2011

Notice I didnt say "cram every link you can think of in your e-newsletter." Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. social media. (3). strategy. (5). ► 2010. (24). Note, I didnt say increase the frequency of your communications.

Association Management 100

Association Management Innovation United States Leadership 100

Membership Marketing

MARCH 5, 2010

Friday, March 5, 2010. In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. ASAE Membership Developments, March 5, 2010, [link].

Price 40

Price Marketing Cost Survey 40

Off Stage

MAY 17, 2010

17, 2010 - I'm returning your call, Patsy. The association may produce an online newsletter, and may have a rudimentary Facebook page and web site. 18, 2010 - RE: Im returning your call, Patsy. 19, 2010 - RE: Im returning your call, Patsy. Social Media. When can I call?” Posted by Cub Berrian.

Virgin Islands 40

Virgin Islands Communications Leadership Tools 40

Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. Labels: Marketing Media , Marketing Planning , Trade Show. January 5, 2010 6:37 AM. ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). growth strategies. (4).

Content 40

Content Marketing Price Survey 40

Membership Marketing

JULY 17, 2012

You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? . ► 2010. (46). 2010 Benchmarking Survey. (14). Cost of Wrong Strategy. (8). Growth Strategy. (43).

Marketing 40

Marketing Price Survey Analysis 40

The Hourglass Blog

OCTOBER 24, 2011

At the end of it, we made the following commitment: Each of us will commit to a specific objective in our own organization that increases our use of co-creation or participatory decision-making in program development of strategy setting. Social Media. ► 2010. (62). We will then: 1. Then, a month went by. Innovation.

Innovation 40

Innovation millennials Project Conference 40

Off Stage

MAY 6, 2010

6, 2010 - My New Best Friend: Dialogue with an IT Guy. Matt: My industry colleague Judith recently posted brilliantly about Associations having an IT strategy outside of MLS ( [link] ). How can the IT strategy support those mission components? Provide member services / resources / education.

Cost 40

Cost Resources Industry Survey 40